There was a lot of buzz in the SEO Austin circles about the Hummingbird update of Google. But the
update turned out to be quite insignificant from the SEO point of view.
Hummingbird does not contain any algorithmic change, Google will from now on
view content differently. Coming to the second part of topic: long tail
keywords are favorite tools for the SEO
Austin professionals. If you can select a keyword that specifies your
business purpose, its location and some other details you have a chance of
bringing good traffic to the website. As the long tail keywords are too much
specific so the competition is bound to be less. When an experienced SEO
professional prepares a keyword list there are bound to be a couple of
prospective long tail keywords.
But there is a bleak side to the long tail keywords,
especially if we go by the recent search trends released by Google. Google’s
report clearly states that long tail searches are anywhere in the region of
3-15%. This is a woefully low search ratio and it would not give much heart to
any SEO Austin professional. For a
long time now Google has been thinking about long tail searches. The Google
suggest was a way to make people think specific. At times people do write long
sentences in a search box, when looking for any specific product or service.
But that can be once in a blue moon. Google has been missing opportunities to
advertise (through AdWords) in their long tail keyword searches.
When the Hummingbird update was released many SEO experts
had expected something for the long tail keywords. People felt there will be
some steps taken to remedy the falling popularity of long tail searches. But
sadly, Google for now is not thinking about the long tail keywords, they are
more focused on content.
Hummingbird does not have anything exceptional that the SEO Austin professionals or website designer Austin should know
about.
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