Monday, 11 March 2013

Common SEO Austin Mistakes Committed by Designers



SEO Austin has become a key to the popularity of online businesses in Austin. SEO is today seen as the most favourable avenue to be seen in the online business bandwagon. And most statistics would opine that to be seen is to be profitable. If you have a high traffic then there are chances of earning great revenues. These are all praises of SEO services. But one of the disturbing aspects coming out of a recent poll result conducted upon the Austin website design professionals is that 24% of them do not know what SEO is and how they can help the optimizers. This is a big fallacy because SEO starts from the design and development of a website. So, today we will discuss some of the common mistakes committed by the Austin website design and how it affects the performance of websites.

  • Splash Pages: Many websites nowadays use a big banner and there is a link that says “Click here to enter the website”. This Enter link is embedded within a Flash image. Flash images are not read by search engine spiders. If you do not care about the ranking of your website then this is a good act, otherwise it is a big mistake. Home Page should be ideally the highest ranking page and it gets crawled on a regular basis by the spiders. If your landing page does not have proper link structure then the spiders will never find the inner pages, costing you significant traffic loss.
  • Flash Menus: Many web designers are using fancy Flash menus with fade in or animated effects. Though they look nice on the website but the search engine does not recognize these. So the links in the menu are not followed.
  • Image or Flash Content: You can imagine search engines as text based browsers, they cannot read graphic images or Flash. But many Austin website design professionals commit the blunder of embedding some important content in Flash.
  • Use of Ajax: Ajax is a favourite tool for web designers trying to impress their visitors. But this is again a SEO Austin mistake. Ajax pages load dynamically and thus they cannot be read by the spiders.

Make sure you avoid committing these mistakes. If you take these points into consideration while designing websites then the SEO Austin professionals will be thankful and your client happy.

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